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Google Ads launches new features for maximum efficiency

September 21, 2024

With the start of the transition to campaigns with maximum efficiency, Google is announcing new features.

It’s no secret that Google forces Performance Max campaigns on advertisers.

In fact, peak performance campaigns will replace smart shopping and local campaigns by the end of Q3 2022.

As the new campaign type emerges as one of the new standards, Google is adding new features to help advertisers with this big change.

New functions, explanation

Google has announced three new features that will launch in the coming weeks. These features include:

Let’s consider each function a little further.

1: The goal of attracting customers

Although the type of customer acquisition goal is new for maximum performance, it is not new for Google Ads.

Customer acquisition goals were available to start with smart sales campaigns. With the forced upgrade to Performance Max, Google is now making it available for this campaign type.

A goal type will allow you to do one of two things:

  1. Bid on new customers similar to existing ones
  2. Focus on optimizing for new customers only while maintaining cost efficiency

2: Customer interests

In the next few weeks, Google is rolling out Customer Interest Insights to the Insights page in Google Ads. This update will allow you to see search topics that drive conversions.

This is very important because there are currently no such statistics in the top performing campaigns. Advertisers have been given very little detail about what drives conversions.

In addition, Google is running asset audience statistics. This will show you how your specific text, graphics, and video assets are resonating with specific audience segments.

The last piece of information added to Performance Max is diagnostic statistics. This will show you any potential configuration issues that are preventing your ads from showing.

If Google detects a problem, a suggestion appears to help you solve it.

3: One-click update tool

Google is rolling out the update tool in stages. Over the next few weeks you will receive a notification in your Google Ads account when for your account, the one-click tool will be available.

You can access this tool from the Recommendations and Campaigns pages. The rollout will start with smart shopping campaigns. Starting in June, you’ll be able to use it to update your local campaigns.

When you use the migration tool, your respective campaigns will become a new separate campaign with maximum performance. All budgets, settings and knowledge from previous campaigns will be carried over.

Customers today have multiple devices and interact with brands through multiple channels. Gone are the days of the linear consumer journey.

Google understands that the customer journey has changed. These new Performance Max features are designed to find the optimal combination of advertising resources and ad formats, to get the best results.

Although the One Click feature is intended to make life easier for advertisers, it’s definitely for new marketers. Seasoned marketers had mixed feelings about the new type of campaign, as well as mixed results.

Instagram adds payment function in chat

September 21, 2024

Instagram Payments allows buyers and sellers to communicate in real-time, request or receive payments, and track orders directly from Instagram chat.

Instagram announced the new Chat Payments feature via the Meta newsroom. This will allow consumers to buy directly through direct messages from qualified small businesses on social media.

This add-on allows buyers and sellers to communicate in real-time, request or receive payments, and track orders directly from Instagram chat.

According to Meta, a billion users send messages to companies on social networking platforms every week. This includes chatting with brands, viewing products, requesting support and interacting with stories.

The new function simplifies the purchase process

Chat Payments uses Meta Pay to make shopping in the social network app easier. Instead of the traditional payment process of jumping between pages and websites, Meta Pay allows customers to pay with just a few taps. It also ensures safe processing and protection of purchases.

Users can initiate conversations with sellers via direct message, ask questions about products, and then complete purchases in one thread.

Hassle-free shopping can mean more sales for small businesses

By simplifying the transaction process for businesses using Instagram as a platform for sales, may see sales growth. Businesses can take advantage of this new feature with Meta Shops, which makes it easy to create a one-stop shop for Facebook and Instagram.

It will also be available to businesses that don’t currently use Shops, allowing them to manage chat, provide support and make purchases from the comfort of their own home from the Instagram platform.

However, as with all online shopping, there is always the potential for miscreants, including hackers and rogue shops looking to mislead and steal money from unsuspecting customers.

What are NFTs and how do they change business?

September 21, 2024

Over the past few years, non-fungible tokens have increased in popularity with multi-million dollar moves. But what are NFTs and how are they changing business?

What are NFTs?

First of all. NFT stands for “Non-Fungible Token” and means ownership of unique digital assets (eg Gifs, video games, songs, digital art, etc.). Unlike fungible tokens that can be exchanged for the same amount and have a fixed rate (a euro can be exchanged for another euro), NFTs are unique and their value depends on their properties.

Based on blockchain technology, this means that when someone exchanges an NFT, a file will be created inside the blockchain. As a result, it will no longer be possible to copy, delete or modify it.

What are NFTs used for?

Due to their uniqueness and ability to clearly indicate who their creator or owner is, non-fungible tokens are becoming popular among artists, collectors and content creators.

In addition, also by creating NFTs, you can decide how many there will be and what information will be publicly available. you need to program royalties to be paid every time an NFT is transferred from one person to another. Since the process does not involve the participation of third parties, business is faster and more transparent.

But what makes people buy NFTs? If we look at the buyers’ point of view, this is easy to see. Clothing NFTs, for example, remove the limitations of physical objects and space. In addition, the items do not spoil and can be used repeatedly. As people spend more time online, the need for virtual properties is increasing. There are social networks and video games already partnering with brands to create new realities and expand the scope of NFTs.

Using non-fungible tokens (NFT) for business

Increase in value

According to research by Ripple, NFT sales will exceed $17 billion by the end of 2021 as NFT use cases expand beyond digital art. This has led to a stronger digital experience and ownership for users.

«As interest in NFTs (and tokenization in general) grows, so will the development of functional use cases such as digital experiences, fractional ownership, real estate and carbon credit markets.»

«Another use case of particular interest to Ripple is tokenized identities to address key consumer trust, privacy and security concerns. By decentralizing an individual’s identity as an NFT, we can help both companies, and to give consumers back control over the ownership of their belongings, which is critical for participation in the global financial system, especially for those who are excluded from it.»

«By contributing to the growth and adoption of NFTs through initiatives such as Ripple’s $250 million Creators Fund, we can directly support the new era of tokenization to change the way people own, buy, sell, track and manage assets of all kinds.»

Understanding consumer behavior

NFTs have also shown the ability to demonstrate to organizations the interests of their customers without the need for marketing teams to review Internet usage data. Over time, NFTs can be used to learn more about what customers need before a product is purchased.

«NFTs can represent any real or virtual good, because the greatest value for them, apart from financial, is the communities that form around the owners. It’s a marketer’s dream because before NFTs, it wasn’t easy to know that a person was interested in a product or brand unless they purchased it or engaged with it by signing up for email updates, liking posts on Twitter, etc.»

«The NFTs that a person holds in their wallet can be seen as an expression of their interests, and the fact that this is publicly available information is a powerful tool for targeting individuals and communities. For example, you can see who owns BAYC or crypto punk, and create NFTs that are exclusive to those owners, or create events that only people with those NFTs can join. This opens the door to finding new communities that have formed around NFTs that you think might be relevant to your products or services.»

«We will also see NFTs being used much more widely by businesses and consumers as an attestation tool. For example, if I sign up for a service based on membership, the service provider can provide me with an NFT that I can use as proof of valid membership. Or maybe if I have to prove that I have a valid travel insurance policy, an NFT can be issued by my insurance provider. NFTs can also be used to represent legal agreements between organizations or ownership rights. The list is almost endless as to where it will spread over the next few years, and I believe we will see virtually no industry that has not been touched by NFTs.»

Instagram Reels: arguments in favor of early implementation

September 21, 2024

Instagram Reels offers a new method to be divided by short відеороликами by duration to 15 seconds in addition of Instagram

Due to this addition in Instagram now there are five places of placing of content – notes, histories, direct translations, IGTV and Reels – that can show oneself plenty of content for creation, if you want максимізувати the audience in Instagram. But although every registration record of Instagram has an access to Reels, it does not mean that you necessarily must at once attach the time and effort to Reels.

If your audience belongs to the necessary demographic group, to know about Reels and be a zealous audience, it follows you to consider this place of location, to overcome a new audience, especially if video for past period had for you good results in other places of placing in Instagram.

But not in each there is time, budget or desire to create another type of content. Thus, if you already get wonderful results from the current marketing, you can decide to wait, Reels will not gain a foothold while. Mean that to the extent of that, how Reels becomes all more popular, advancement can become complicated an algorithm. Often an early reception can give advantage to you.

Advantages of Instagram Reels are comparatively with Stories and IGTV

  1. If you were not designated in history, you now can not share content of stranger history with the own. In addition, you can not be divided by histories with the network. Thus, as a creator, your scope limit, but as a mark person you can not use power of this content in other places of placing, accessible on a platform.

  2. Reels, on the other hand, offers the wonderful functions of exchange. As a creator you can share the videos with the history and net. And an audience can be easily divided by the rollers of the histories, that will allow to you far quicker to overcome more wide and new audience.

  3. Offer greater potential of visibility through a few channels

  4. Similar to a grid post, you can use a maximum of 30 Instagram hashtags per video. With a generous 2,000 character limit, you have room to write good, engaging copy along with your hashtags. On the other hand, Stories only allows you to add 10 hashtags, which limits your ability to reach a wider audience.

  5. The beauty is that your video can appear in some, if not all, of your hashtag feeds, so again, being seen by more people is attractive to any business. Because the videos are persistent, the chances of your content being discovered in this hashtag feed are much higher than in the Stories hashtag feed.

  6. You can create a retargeting audience with Reels.

  7. Since Reels is still fairly new, Facebook has yet to monetize it. This means that the reel is currently ad-free, although that will likely change as Reels becomes more popular. While you can’t currently advertise on the Reels feed, you can use Reels to enhance your Facebook and Instagram ads.

  8. Unlike Stories or IGTV, videos can be used to create a custom audience of video views for retargeting , which is a game-changer if you’re using Facebook and Instagram ads as part of your marketing strategy. If your audience responds well to your Reels content, you can retarget them to take the next step towards purchasing from you.

Instagram Reels vs TikTok

  1. Instagram Reels offers huge opportunities and features available to businesses that haven’t (yet) seen on TikTok.

  2. Reels offers 14 times more symbols in descriptions.

  3. Reels allows you to add more symbols and hashtags to the description. While TikTok allows a total of 150 characters, Reels allows 2,200, giving you a lot of potential to expand your reach.

  4. Reels viewers can easily view a variety of brand content without leaving the platform.

  5. TikTok keeps people on the app for a long time by showing them an endless stream of videos using a unique algorithm. But when users see enough, they leave the app.

  6. Instagram, on the other hand, offers multiple places to view content. Users can leave Reels and switch to Stories or scroll through their news feeds, thus consuming more content on the platform.

  7. The content style of Reels remains undefined.

  8. On TikTok, it can be difficult to get results from unique content in a continuous feed of people dancing, but Reels has yet to create its own style. As an early adopter of Reels, you can help influence this style.

  9. Instagram is a place where creators already share a variety of content, and the landscape is constantly changing. Once Reels grows in popularity, we may see more creativity than we currently have on TikTok.

  10. Pro tip: TikTok users tend to watch videos with the sound on, which may be because the app plays sound as soon as you open it. However, Instagram does not have such a feature, and most videos play without sound. So, if you’re using videos to deliver information, add captions to ensure your message is delivered. In terms of accessibility, you should do it everywhere, including TikTok.

Conclusion

There is still a long way to go to ensure Instagram Reels offers everything businesses need to reach their audience in a way that leads to sales. But being an early adopter of Reels as a content type can be great if you’re trying to reach a new audience to build brand awareness.

Businesses that take immediate advantage of Reels will help shape the future of content on the platform, hopefully giving it a reputation for being more than just people who “just dance,” as TikTok was perceived to be.

For those who prefer to spend all their time and energy on one platform, Reels is much more attractive, but do you want to have all your eggs in one basket, so to speak? Does having five placement options on Instagram really rival TikTok? Is Instagram bigger than that? There are still many unanswered questions and only time will tell us how small businesses, brands and entrepreneurs can use this placement.

With more analytics and feature customizations sure to come in the future, Reels will certainly continue to encourage people to use Instagram in a whole new way.

5 Ways Digital Marketing Can Drive E-Commerce Growth

September 21, 2024

With 63% of the world’s population online, it only makes sense for companies to change the way they promote their niche online, since that’s where most of their customers are.

Staying in the same ecosystem as your target audience helps you gain a competitive advantage over your competitors. They will be able to attract more customers when they become part of the online e-commerce marketplace by going beyond their geographical location.

Running an online business can be quite challenging. Not only do you need an aesthetically pleasing and well-functioning e-commerce site, but you also need to implement effective digital marketing strategies.

1.Invest in search engine optimisation (SEO) for higher search engine rankings

Investing in search engine optimisation, also known as SEO, is a digital marketing strategy, that you can use to get more organic traffic by including relevant keywords related to your products or services on your website. Website with relevant keywords related to your products or services.

Relevant keywords are words or phrases that users enter on search engines, such as Google, Bing or Yahoo to find answers to their queries. The more people click on an optimised website, the higher its search engine ranking, which increases the visibility of a website, especially if it reaches the top of search engine results pages (SERP).

2. Automate the process with chatbots

Even if you already have an FAQ page, some clients have unusual questions that may not be in the FAQ. Instead of sending an answer to each separately, you can automate your answer and interaction using a chatbot.

If you don’t know what a chatbot is, it’s a word for chat and robots that mimic human conversation. Using chatbots for automated responses, you have to set the right tone and provide parameters that your customers can click on so that they can get the right response to their requests.

3. Invest in potential customers through e-marketing

Another digital marketing strategy that can boost your e-commerce business is email marketing. Many companies use this method to inform customers about their products or services. They can also share useful information to make their customers’ lives easier or to facilitate their decision-making process.

However, in order to do successful email marketing, you need to create a mailing list. It’s like a contact list, but instead of phone numbers, it’s the email addresses of customers who want to find out more or get relevant information about your niche.

Here are some tips for creating a mailing list:

4. Roll out your e-commerce business on social media

Social media, such as Facebook and Instagram, are not only platforms for connecting and communicating with family and friends, but also for online shopping. Companies are now expanding their e-commerce on social media by integrating the social media marketplace with their e-commerce website.

Integrate your e-commerce website with the social media marketplace so that customers can shop directly and conveniently on your social media page.

This option is great for potential customers because you can hit two birds with one stone by letting them visit your social media page and convincing them to visit your website at the same time.

If customers want to find out more about your product, all they have to do is click “View on Website” on your social media page and they will be redirected to your e-commerce website.

5. Use the advanced product filtering and search bar

Regardless of how many products you offer and advertise them by means of esthetically attractive digital marketing campaigns, it senseless, if your clients can not find your products on your web site of electronic commerce. Instead of that to press every page of product, think about that, to take advantage of the extended filtration of products and panel of search, that they could find anything at once.

Including of this function on your web site of electronic commerce will help to improve co-operating with clients and will facilitate the process of purchase to the clients. In the end, they need only to influence a category on the basis of the tastes, beginning from the type of product, range of prices, type of material and color, or to enter the name of product, to find that they search, and have more than time, to weigh it parameters.

What is autofunnel? How do you set it up and why is it important for business?

September 21, 2024

What is autofunnel? How do you set it up and why is it important for business?

The auto-funnel is a variation of the classic funnel that focuses on automation.

Contents:

  1. What is an autofunnel?
  2. Who needs it?
  3. The structure of an autofunnel
  4. Types of automated funnels
  5. Stages of creating autofunnels
  6. Mistakes to avoid when creating and running autofunnels

What is an autofunnel?

The sales funnel is the customer journey from first touch to customer interest in buying. Automation is key; if everything is set up correctly, sales will proceed automatically. This helps to minimise the human factor.

Who needs an autofunnel?

Not every business will benefit from an automatic funnel. It works best in areas such as:

Autoworks are best suited for areas where the decision-making cycle is long. And you need to maintain contact with the customer and motivate them to make a purchase.

Structure of the autofunnel

The basis of the whole system is the product matrix. Before you start setting up your autofunnel, you need to develop a product matrix. This will help to better prepare the customer and show them the benefits of the purchase.

An example of the stages of communication with a customer:

Ice is a magnet. Draws the attention of clients, most often with a benefit. It can be: a guide, a checklist, a pester, a tutorial or any free product.

Tripwire. Inexpensive product, which aims to sell to cold clients and partially recoup the traffic. Can serve as a basic version of your main product.

Core product. The main thing you are going to sell to your clients. You build around it. The whole autofunnel is built around it, the main task is to show the client that with the help of your main product he will be able to solve his problems.

Sales maximisers. Additional products that make your product unique. Help to increase the average bill and maintain contact with the customer.

Types of automated funnels

Autoworks are divided by:

  1. Objectives. Most often it is to sell a product, but the end goal can also be to request a customer to attend a webinar, register or perform another action
  2. Tool. Autoworking can be done through mailing lists, chatbots and messenger sites, etc… The tools can be combined.
  3. Complexity. Simple funnels have one scenario. Complex ones can vary depending on the client’s actions.

Stages of creating an autofunnel

Before you start creating an autofunnel, make sure you have one:

  1. A good product
  2. A website
  3. Customer service
  4. Tools for mailing and analytics

Creating an autofunnel for sales involves 6 steps:

  1. Marketing analysis of the product, target audience and market
  2. Scenario mapping
  3. Creation of product matrix
  4. Content preparation
  5. Creation of mind-maps
  6. Launch and A/B testing

Step 1 – Marketing analysis of product, target audience and market

Step 2 – Development of the scenario map

Step 3 – Creating a product matrix

Step 4 – Prepare content

Step 5 – Creating mind maps

Stage 6 – Launch the A/B test

Common mistakes when setting up automatic funnels

The following mistakes are often made when designing a company:

  1. Ignoring customer pains. Needs are the most important thing you need to focus on. You may have a good product and a properly built autofunnel, but if you don’t meet the customer’s needs – conversion will be low
  2. Using only one platform. Counting on only one lead generation channel means losing potential customers and gaining CR.
  3. Weak warm-up. To increase conversions, remember to warm up the customer and keep sufficient contact before leading to a purchase.

Autofunnels are a powerful tool that businesses can use. Developing autofunnels should be done responsibly and it may take time, but the results will be worth it!

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