Instagram adds payment function in chat
Instagram Payments allows buyers and sellers to communicate in real-time, request or receive payments, and track orders directly from Instagram chat.
Instagram announced the new Chat Payments feature via the Meta newsroom. This will allow consumers to buy directly through direct messages from qualified small businesses on social media.
This add-on allows buyers and sellers to communicate in real-time, request or receive payments, and track orders directly from Instagram chat.
According to Meta, a billion users send messages to companies on social networking platforms every week. This includes chatting with brands, viewing products, requesting support and interacting with stories.
The new function simplifies the purchase process
Chat Payments uses Meta Pay to make shopping in the social network app easier. Instead of the traditional payment process of jumping between pages and websites, Meta Pay allows customers to pay with just a few taps. It also ensures safe processing and protection of purchases.
Users can initiate conversations with sellers via direct message, ask questions about products, and then complete purchases in one thread.
Hassle-free shopping can mean more sales for small businesses
By simplifying the transaction process for businesses using Instagram as a platform for sales, may see sales growth. Businesses can take advantage of this new feature with Meta Shops, which makes it easy to create a one-stop shop for Facebook and Instagram.
It will also be available to businesses that don’t currently use Shops, allowing them to manage chat, provide support and make purchases from the comfort of their own home from the Instagram platform.
However, as with all online shopping, there is always the potential for miscreants, including hackers and rogue shops looking to mislead and steal money from unsuspecting customers.
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