Instagram Reels offers a new method to be divided by short відеороликами by duration to 15 seconds in addition of Instagram

Due to this addition in Instagram now there are five places of placing of content – notes, histories, direct translations, IGTV and Reels – that can show oneself plenty of content for creation, if you want максимізувати the audience in Instagram. But although every registration record of Instagram has an access to Reels, it does not mean that you necessarily must at once attach the time and effort to Reels.

If your audience belongs to the necessary demographic group, to know about Reels and be a zealous audience, it follows you to consider this place of location, to overcome a new audience, especially if video for past period had for you good results in other places of placing in Instagram.

But not in each there is time, budget or desire to create another type of content. Thus, if you already get wonderful results from the current marketing, you can decide to wait, Reels will not gain a foothold while. Mean that to the extent of that, how Reels becomes all more popular, advancement can become complicated an algorithm. Often an early reception can give advantage to you.

Advantages of Instagram Reels are comparatively with Stories and IGTV

1. If you were not designated in history, you now can not share content of stranger history with the own. In addition, you can not be divided by histories with the network. Thus, as a creator, your scope limit, but as a mark person you can not use power of this content in other places of placing, accessible on a platform.

2. Reels, on the other hand, offers the wonderful functions of exchange. As a creator you can share the videos with the history and net. And an audience can be easily divided by the rollers of the histories, that will allow to you far quicker to overcome more wide and new audience.

3. Offer greater potential of visibility through a few channels

4. Similar to a grid post, you can use a maximum of 30 Instagram hashtags per video. With a generous 2,000 character limit, you have room to write good, engaging copy along with your hashtags. On the other hand, Stories only allows you to add 10 hashtags, which limits your ability to reach a wider audience.

5. The beauty is that your video can appear in some, if not all, of your hashtag feeds, so again, being seen by more people is attractive to any business. Because the videos are persistent, the chances of your content being discovered in this hashtag feed are much higher than in the Stories hashtag feed.

6. You can create a retargeting audience with Reels.

7. Since Reels is still fairly new, Facebook has yet to monetize it. This means that the reel is currently ad-free, although that will likely change as Reels becomes more popular. While you can’t currently advertise on the Reels feed, you can use Reels to enhance your Facebook and Instagram ads.

8. Unlike Stories or IGTV, videos can be used to create a custom audience of video views for retargeting , which is a game-changer if you’re using Facebook and Instagram ads as part of your marketing strategy. If your audience responds well to your Reels content, you can retarget them to take the next step towards purchasing from you.

Instagram Reels vs TikTok

1. Instagram Reels offers huge opportunities and features available to businesses that haven’t (yet) seen on TikTok.

2. Reels offers 14 times more symbols in descriptions.

3. Reels allows you to add more symbols and hashtags to the description. While TikTok allows a total of 150 characters, Reels allows 2,200, giving you a lot of potential to expand your reach.

4. Reels viewers can easily view a variety of brand content without leaving the platform.

5. TikTok keeps people on the app for a long time by showing them an endless stream of videos using a unique algorithm. But when users see enough, they leave the app.

6. Instagram, on the other hand, offers multiple places to view content. Users can leave Reels and switch to Stories or scroll through their news feeds, thus consuming more content on the platform.

7. The content style of Reels remains undefined.

8. On TikTok, it can be difficult to get results from unique content in a continuous feed of people dancing, but Reels has yet to create its own style. As an early adopter of Reels, you can help influence this style.

9. Instagram is a place where creators already share a variety of content, and the landscape is constantly changing. Once Reels grows in popularity, we may see more creativity than we currently have on TikTok.

10. Pro tip: TikTok users tend to watch videos with the sound on, which may be because the app plays sound as soon as you open it. However, Instagram does not have such a feature, and most videos play without sound. So, if you’re using videos to deliver information, add captions to ensure your message is delivered. In terms of accessibility, you should do it everywhere, including TikTok.

Conclusion

There is still a long way to go to ensure Instagram Reels offers everything businesses need to reach their audience in a way that leads to sales. But being an early adopter of Reels as a content type can be great if you’re trying to reach a new audience to build brand awareness.

Businesses that take immediate advantage of Reels will help shape the future of content on the platform, hopefully giving it a reputation for being more than just people who “just dance,” as TikTok was perceived to be.

For those who prefer to spend all their time and energy on one platform, Reels is much more attractive, but do you want to have all your eggs in one basket, so to speak? Does having five placement options on Instagram really rival TikTok? Is Instagram bigger than that? There are still many unanswered questions and only time will tell us how small businesses, brands and entrepreneurs can use this placement.

With more analytics and feature customizations sure to come in the future, Reels will certainly continue to encourage people to use Instagram in a whole new way.