Google ads (PPC)

A versatile marketing tool suitable for any type of business. It allows you to get results quickly. Customers from Google searches. A quality contextual advertising setup will show your ad to an interested audience.

We work with all types of contextual advertising:

Advertising in a Google search

These ads appear in search results on a here-and-now basis when a user writes a query in the Google search network. Keyword targeting is used and the system shows the most relevant ad.

Product advertising on Google (Google shop)

Product campaigns are shown above search ads in search results and in a special “Google shopping” section. This format is designed specifically for selling specific products, as the user immediately sees the photo and price of the product.

YouTube video advertising

The video advertising format is rapidly gaining popularity. You can show your video ads within other videos on YouTube, as well as on partner sites, games and apps. It has flexible payment options – both when you interact with it and when the video is shown.

Remarketing

Ads are shown only to users who have already interacted with a website, mobile app, or YouTube video. This format allows you to attract an interested audience by displaying more targeted offers, and, as a rule, becomes an excellent channel for increasing sales

Setting up contextual advertising consists of the following steps:

1

Analysis of audiences and advertising requests

2

Analysing competitors

3

Targeting of advertising campaigns

4

Identify the semantic core and keywords

5

Prepare texts, words and phrases

6

Setting up companies in your Google Ads account

7

Launch the campaign regularly and send reports

Answers to frequently asked questions:

1. What is contextual advertising (PPC)?

These are ads (text, graphics, videos, etc…) that are shown to users based on their search queries, interests or internet behaviour. The client searches – you offer them right away. All advertisements are shown on a «here and now» basis.

2. What does contextual advertising mean?

  • Writing a strategy
  • Setting up the analytics
  • Collecting and analysing keywords
  • Setting up and running campaigns
  • Campaign analytics and optimisation

3. What budget is required for contextual advertising?

The cost of advertising is very individual for each business. It depends on the competition in the area, the cost per click, the number of keywords and combinations, and the number of pages you want to advertise on. There is a recommended minimum budget to run contextual advertising. You should allocate a test budget (on average between 5 and $15) to run the campaign while the system adapts and finds you ideal clients.

Get in touch with us. We’re here to assist you.