Meta ads (Facebook, Instagram)
The type of advertising your target audience sees on social media. Social media algorithms identify interests and other factors, making targeting as accurate as possible. Your advertising will be seen by an interested audience, which increases the effectiveness of your promotion and brings customers into your business.
The benefits of targeted advertising for your business:
This will increase sales
By setting up targeting, your product will appeal to your target audience
Attract targeted traffic
Bringing users interested in contact, products and services to your website or landing page
Lead generation (lead generation)
Qualitative data collection on potential customers that can be used for marketing communications (mailings, calls, alerts)
Increases brand awareness
Recognition and awareness of your brand to potential customers
Setting up targeted advertising consists of the following steps:
1
We audit and analyse your accounts, website
2
Create a detailed portrait of the target audience, market and competitor analysis
3
Selecting sites for further targeting
4
Developing advertising strategies
5
Develop advertisements, ad creative design, text writing
6
Testing and optimising advertising campaigns
7
Scaling up the results
8
Regular reporting and analysis of work
Construction of industrial facilities and fabrication of metal structures of metal structures
The company is engaged in the construction of industrial facilities and the manufacture of metal structures. Its goal is to increase the popularity of its products.
Created a content plan with posts, stories, images, and text to highlight benefits, services, and products. We addressed customer concerns, provided advice, and introduced the brand. Developed a unique style and highlights for key information. Managed Facebook Ads with various ad types, audiences, and offers.
Advertising creatives The results
Key Features:
- 190$ spent
- 4400 clicks, 14 new customers
- 113,000 target audience reached
Crypto event
The upcoming crypto event in London will bring together blockchain enthusiasts, investors, and industry leaders to explore the latest trends in cryptocurrency. Attendees will enjoy expert keynotes, panel discussions, and hands-on workshops on blockchain, DeFi, NFTs, and regulations. With networking opportunities, this event is perfect for both seasoned professionals and newcomers looking to engage with the future of digital currencies.
Set up targeted advertising on Facebook and Instagram
Goal: register participants and sell tickets to a crypto event in London
Comprehensive work on the project, from creating a corporate identity, developing a website, promotional and partner materials to ticket sales.
Advertising creatives
The results
Attracted an audience of 200 people in 2.5 months
Osnova
Total ad spend: $303,171.52
Reach over 4.35 million people through our campaigns
Generated 16 265+ leads
For online courses, we implement a tailored strategy based on audience insights and interests, ensuring maximum engagement and conversions. With this approach, we can replicate similar success, helping you achieve strong results through targeted advertising campaigns.
By understanding your unique needs, we create a customized advertising plan that drives results, just like we did with the psychology courses. We’re ready to help you achieve similar success!
Answers to frequently asked questions:
1. What is targeted advertising?
2. What does the cost of targeted advertising depend on?
3. Which businesses can use targeted advertising?