What is autofunnel? How do you set it up and why is it important for business?

What is autofunnel? How do you set it up and why is it important for business?
The auto-funnel is a variation of the classic funnel that focuses on automation.
Contents:
- What is an autofunnel?
- Who needs it?
- The structure of an autofunnel
- Types of automated funnels
- Stages of creating autofunnels
- Mistakes to avoid when creating and running autofunnels
What is an autofunnel?
The sales funnel is the customer journey from first touch to customer interest in buying. Automation is key; if everything is set up correctly, sales will proceed automatically. This helps to minimise the human factor.
Who needs an autofunnel?
Not every business will benefit from an automatic funnel. It works best in areas such as:
- Infobusiness
- Services and education
- B2B business
- Online shops
Autoworks are best suited for areas where the decision-making cycle is long. And you need to maintain contact with the customer and motivate them to make a purchase.
Structure of the autofunnel
The basis of the whole system is the product matrix. Before you start setting up your autofunnel, you need to develop a product matrix. This will help to better prepare the customer and show them the benefits of the purchase.
An example of the stages of communication with a customer:
Ice is a magnet. Draws the attention of clients, most often with a benefit. It can be: a guide, a checklist, a pester, a tutorial or any free product.
Tripwire. Inexpensive product, which aims to sell to cold clients and partially recoup the traffic. Can serve as a basic version of your main product.
Core product. The main thing you are going to sell to your clients. You build around it. The whole autofunnel is built around it, the main task is to show the client that with the help of your main product he will be able to solve his problems.
Sales maximisers. Additional products that make your product unique. Help to increase the average bill and maintain contact with the customer.
Types of automated funnels
Autoworks are divided by:
- Objectives. Most often it is to sell a product, but the end goal can also be to request a customer to attend a webinar, register or perform another action
- Tool. Autoworking can be done through mailing lists, chatbots and messenger sites, etc… The tools can be combined.
- Complexity. Simple funnels have one scenario. Complex ones can vary depending on the client’s actions.

Stages of creating an autofunnel
Before you start creating an autofunnel, make sure you have one:
- A good product
- A website
- Customer service
- Tools for mailing and analytics
Creating an autofunnel for sales involves 6 steps:
- Marketing analysis of the product, target audience and market
- Scenario mapping
- Creation of product matrix
- Content preparation
- Creation of mind-maps
- Launch and A/B testing
Step 1 – Marketing analysis of product, target audience and market
- Do you really need an autofunnel sale?
- What product do you want to sell? What key benefits are you providing to the customer?
- What is your target audience? Where are they from, what income level do they have, what do they want
- Who are your direct competitors, what product do they sell and what makes them stand out?
- What are the characteristics of the wine? (permanent, seasonal, etc…)
Step 2 – Development of the scenario map
- Preliminary creation of the autofunnel structure. Includes development of user behaviour scenarios (how people will react to triggers) of reasons for making and refusing purchases
Step 3 – Creating a product matrix
- The product matrix is the component of the autofunnel. It is the ice-magnet, the tripwire, the main product and the maximisers.
Step 4 – Prepare content
- For each stage of the funnel, you will need texts. These can be chatbot responses, articles as an ice-breaker, a trial newsletter with useful information, or other content that appeals to the customer.
Step 5 – Creating mind maps
- Mind-maps are visual diagrams of how a user will start their journey, what reactions they may have, and how the autofunnel system will then comply. They spell out the responses to each of the user’s actions.
Stage 6 – Launch the A/B test
- The final stage is to run several versions of the autofunnel and monitor their effectiveness. This will identify weaknesses in the autofunnel and adjust to improve efficiency.

Common mistakes when setting up automatic funnels
The following mistakes are often made when designing a company:
- Ignoring customer pains. Needs are the most important thing you need to focus on. You may have a good product and a properly built autofunnel, but if you don’t meet the customer’s needs – conversion will be low
- Using only one platform. Counting on only one lead generation channel means losing potential customers and gaining CR.
- Weak warm-up. To increase conversions, remember to warm up the customer and keep sufficient contact before leading to a purchase.
Autofunnels are a powerful tool that businesses can use. Developing autofunnels should be done responsibly and it may take time, but the results will be worth it!
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