Social media marketing (SMM)

Social media marketing(SMM)

Communicating with your target audience in a
comfortable environment for them. SMM is
something every brand needs, regardless of
its age, scale and direction. To make social
media profitable for you, we use different
marketing tools. Today SMM is a necessity,
not an interesting fad.

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Why does your business need SMM?

It is cost-effective

It is a powerful additional or main marketplace, while saving on site creation and promotion

Direct contact with the target audience

Gives you the opportunity not only to reach your target audience, but also to contact them directly with feedback, to sell a product or service, etc

Recognition and engagement

We trust who we know, the more people know about you, the more word-of-mouth you are, the more potential customers will be willing to buy a product or service from you

Research and analysis

Social media algorithms allow different indicators to be monitored to improve and put the right emphasis on the business

Reputation

Reputation is extremely important for businesses, social media is a great way to build a good reputation

Setting up an SММ promotion consists of the following steps:

Clearly defining promotion objectives

Page analysis, analysis of сompetitor analysis and

Creating a rubricator and content plan

Selecting effective channels of communication

Posting and maintaining social media

Content creation

Regular reports and performance analysis

Answers to frequently asked questions:

1. What tasks can an SMM solve?

Social media marketing can solve different business problems depending on the size, stage of development and needs of the business. However, it is important to understand that most people come to social media for content and emotion, not purchases, so selling head-on will not work. Social media is not contextual advertising, where brands often create rather than satisfy demand for a product or service.

2. What is an SMS strategy and why do businesses need one?

The strategy helps to stop writing random posts “with your finger in the sky” on the principle – that’s the way I want it. It is based on analytics: we define and specify the target audience and the purpose of promotion, look for insights and clearly understand what to offer the audience and why. We propose a decision: what, when and how much we will publish and promote, how we will communicate and position the brand on the Internet to get a real profit. The strategy helps to analyse and evaluate the results of the work.

3. What kind of social media do businesses need?

There are quite a lot of social media outlets now. You need to build on the promotion strategy (if there is one) and analyse the audience.