A versatile marketing tool suitable for any type of business.
It allows you to get results quickly. Customers from Google
searches. A quality contextual advertising setup will show your
ad to an interested audience.
These ads appear in search results on a here-and-now basis when a user writes a query in the Google search network. Keyword targeting is used and the system shows the most relevant ad.
Product campaigns are shown above search ads in search results and in a special “Google shopping” section. This format is designed specifically for selling specific products, as the user immediately sees the photo and price of the product.
The video advertising format is rapidly gaining popularity. You can show your video ads within other videos on YouTube, as well as on partner sites, games and apps. It has flexible payment options – both when you interact with it and when the video is shown.
Объявления показываются только пользователям, которые уже взаимодействовали с сайтом, мобильным приложением или видео на YouTube. Такой формат позволяет привлекать заинтересованную аудиторию, показывая более адресные предложения, и как правило, становится отличным каналом для повышения продаж.
Analysis of audiences and advertising requests
Analysing competitors
Targeting of advertising campaigns
Identify the semantic core and keywords
Prepare texts, words and phrases
Setting up companies in your Google Ads account
Launch the campaign regularly and send reports
1. What is contextual advertising (РРС)?
2. What does contextual advertising mean?
3. What budget is required for contextual advertising?