Targeted advertising (Facebook, Instagram)

Targeted advertising
(Facebook, Instagram)

The type of advertising your target audience sees on social
media. Social media algorithms identify interests and other
factors, making targeting as accurate as possible. Your
advertising will be seen by an interested audience, which
increases the effectiveness of your promotion and brings
customers into your business.

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The benefits of targeted advertising for your business:

This will increase sales

By setting up targeting, your product will appeal to your target audience

Attract targeted traffic

Bringing users interested in contact, products and services to your website or landing page

Lead generation (lead generation)

Qualitative data collection on potential customers that can be used for marketing communications (mailings, calls, alerts)

Increases brand awareness

Recognition and awareness of your brand to potential customers

Setting up targeted advertising
consists of the following steps:

We audit and analyse your accounts, website

Create a detailed portrait of the target audience, market and competitor analysis

Developing advertising strategies

Develop advertisements, ad creative design, text writing

Testing and optimising advertising campaigns

Scaling up the results

Regular reporting and analysis of work

Answers to frequently asked questions:

1. What is targeted advertising?

It is advertising that is broadcast to a specific target audience based on the data collected. Targeted advertising is targeting an audience interested in a product or service.

2. What does the cost of targeted advertising depend on?

Targeted advertising is one of the most affordable ways to promote the internet. The cost of targeted advertising depends on many factors, but it is possible to set up effective targeting with budgets of very different sizes.

3. Which businesses can use targeted advertising?

The possibilities of this promotion channel are almost unlimited. Therefore, targeting advertising is suitable for many types of business. For online shops, it’s a great way to offer your product to potential customers. Catering establishments with this type of advertising can attract even more customers. This also applies to nightclubs, bars, fitness centres, sports halls etc. Targeting is also suitable for the promotion of various seminars, events and the promotion of the work of coaches, experts in various fields, etc…